K-Means Cluster Analysis
Ecommerce Product Segmentation
Used K-Means Clustering Algorithm to identify product segments based on quantities and sales to better manage inventory and support marketing strategies.
ARIMA Forecasting Model
Ecommerce Product Demand Forecasting
Used the ARIMA Forecasting Model to predict future product demand to help support ecommerce inventory management.
Data Studio Dashboard
Ecommerce Product Analysis Dashboard
Created a Data Visualization to convey the findings from the Product Cluster Analysis and Product Demand Forecasting projects.
Multiple Linear Regression Forecasting
Marketing Mix Model
Used Economic and Historical Data to build a model that forecasts conversions focusing on the impact of the engineered feature “Tv Ad Stock” in combination with online marketing efforts.
NLP Machine Learning
Page Purpose Project
Leveraged Natural Language Processing to categorize thousands of content pages for customer journey purpose. Prepared pages for further performance analysis and recommender system integration.
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