NLP Machine Learning

Page Purpose Project

Leveraged Natural Language Processing to categorize thousands of content pages for customer journey purpose. Prepared pages for further performance analysis and recommender system integration.

Web Analytics

High Funnel Page Analysis

Preformed customer journey analytics to not only understand how customers were using the website, but to identify opportunities to increase lead generation by improving high funnel page flow.

Web Analytics

Stagnate Lead Growth Analysis

Performed in depth web analytics including work around discovering the cause of stagnate lead generation despite YoY growth in SEO and Paid Media lead generation. Project analytics were used to quantify the loss of leads from deprioritizing email list growth.

Data Mining

Python Web Scrapper

Utilized Python for data mining. This is a code demo of the web scrapper that I built to collect the necessary data for the Page Purpose Project.

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To request project quotes, partnerships, content creation or speaking engagements send me an email at araetoro@gmail.com