NLP Machine Learning
Page Purpose Project
Leveraged Natural Language Processing to categorize thousands of content pages for customer journey purpose. Prepared pages for further performance analysis and recommender system integration.
High Funnel Page Analysis
Preformed customer journey analytics to not only understand how customers were using the website, but to identify opportunities to increase lead generation by improving high funnel page flow.
Stagnate Lead Growth Analysis
Performed in depth web analytics including work around discovering the cause of stagnate lead generation despite YoY growth in SEO and Paid Media lead generation. Project analytics were used to quantify the loss of leads from deprioritizing email list growth.
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