ARaeToro@gmail.com | Orem, UT
- Python: Machine Learning
- Data Analytics: Google & Adobe
- Google & Facebook Ads
- Founder of Women in Machine Learning & Data Science SLC Chapter
8/2019 to Present Marketing Web Analyst
Western Governors University, Salt Lake City UT
- Performed in depth web analytics including work around discovering the cause of stagnate lead generation despite YoY growth in SEO and Paid Media lead generation. Project analytics were used to quantify the loss of leads from deprioritizing email list growth.
- Leveraged Natural Language Processing to categorize thousands of content pages for customer journey purpose. Prepared pages for further performance analysis and recommender system integration.
8/2018 to Present Digital Marketing Analyst
9thRoot, Saratoga Springs UT
- Optimized ad campaigns including a struggling multi location painting brand account. conversion rates saw up to a 220% increase. Conversion rates for all campaign locations improved to above industry standard, ranging from 10%-20%.
- Used keyword research and understanding of search engine marketing to create and launched high performing Google Ads campaigns including a campaign for a home services brand which was launched in a highly competitive market. With in a month had conversion rates above 20% with highly qualified consistent lead flow.
- Optimized existing campaigns using analysis of Google Analytics and Google Ads data including a dog training brand who’s conversion rates more than doubled from 3.46% to 7.97% representing a $4,500 increase in revenue.
- I used insights gathered from Google Analytics to discover and resolve issues with the customer journey including resolving issues with mobile optimization, rearranging content blocks to quickly show value, and fixing broken elements.
1/2014 to 08/2018 Digital Marketing Strategist
Independent Consultant, Orem UT
- Copywriting for email marketing, advertising, social content and SEO.
- SEO page optimization to help clients rank on first page of google.
- Social media management and growth strategies.
Associates Degree from Bellevue College Graduated 2015
Computer Science at Western Governors University Expected Graduation 2020
- Udemy: Machine Learning A-Z
- Google Ads Certified
- CompTia Project+
- CIW Site Development Associate
Endurance Sports: Cycling, Triathlon, & Running
I love the challenge of endurance racing and pushing myself beyond my limits.
Ready To Work Together? Great I cant wait to hear from you!
To request project quotes, partnerships, content creation or speaking engagements send me an email at firstname.lastname@example.org